Process Diagram

1

analyse

Analysis

Brief

Brief
Separation

Observation
Objectives
Issues
Strategies

Separation

Business

Business
Separation

Human

Human
Separation

Technological

Technological
Separation Separation Separation Separation

Planning

Planning
Separation


Schedule
Organize

Separation

- financial ressources (budget)
- time to market

Separation

- human resources (internal, external, interdiscipline)
- project review

Separation

- technical resources (material, software)

Separation

Analysis

Analysis
Separation

Observe
Listen
Research

Separation

- the company
- the markets
- the competitors

Separation

- the users
- the environments
- the sociocultural trends

Separation

- the existing
- technological watching

Separation

Synthesis

Synthesis
Separation


Understand
Translate

Separation

- why ?
- what ?
- who ?
- where ?
- when ?
- how ?
- how much ?

Separation

- why ?
- what ?
- who ?
- where ?
- when ?
- how ?
- how much ?

Separation

- why ?
- what ?
- who ?
- where ?
- when ?
- how ?
- how much ?

Separation

Analysis Notebook

Separation

The design specifications

cahier

2

conceptualization

Conceptualization

Technological

Human

Business

Separation Separation Separation

Brainstorming

Brainstorming
Separation


Explore
Ask

Separation

- business models

Separation

- creativity meetings (multidisciplines + users)

Separation

- technology transfers

Separation

Lifestyle scenario

Lifestyle scenario
Separation


Frame

Separation

- intentions
- clients profile
- brand benefits

Separation

- story board
- users benefits
- feel

Separation

- term

Separation

Ideation

Ideation
Separation

Imagine
Create
View

Separation

- economic concepts

Separation

- uses
- function / form

Separation

- kinematic

Separation

Assessment

Assessment
Separation


Assess
Select

Separation

- exchange value
- cost

Separation

- use value
- esteem value

Separation

- feasibility
- sustainability
- ecology

Separation

Ideas Notebook

Separation

The final design concept

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3

development

Development

Technological

Human

Business

Separation Separation Separation

Final concept

Final concept
Separation


Develop

Separation

- economic scenario

Separation

- ergonomy
- design identity

Separation

- package
- plans

Separation

Prototype

Prototype
Separation


Refine
Test

Separation

- range declination

Separation

- tests

Separation

- volume
- technical

Separation

Engineering

Engineering
Separation


Perform

Separation

- subcontracting

Separation

- colours

Separation

- process
- materials
- lifecycle

Separation

Pricing

Pricing
Separation


Assess

Separation

- investment
- break-even point
- commercial scope

Separation

- psychological retail price

Separation

- cost price

Separation

Production Notebook

Separation

Product / service definition

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4

communication

Communication

Technological

Human

Business

Separation Separation Separation

Corporate
Identity

Corporate Identity
Separation


Identify

Separation

- offer
- range
- point of sale advertising

Separation

- logos
- pictos
- graphics utilities

Separation

- supports of identification

Separation

Photos

Photos
Separation


View

Separation

- points of sale
- on shelf
- in real shop or virtual shop

Separation

- human scale
- in use

Separation

- technology
- exploded view

Separation

Documentation

Documentation
Separation


Explain

Separation

- product sheet
- price list
- guarantee, after-sale services

Separation

- instructions for use

Separation

- instructions for assembly

Separation

Merchandising

Merchandising
Separation


Launch
on the market

Separation

- advertising space

Separation

- speech

Separation

- media

Separation

Com' Notebook

Separation

Product / service distribution

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